The Best Way to Fail in Six Months or Less

Question…Why did you decide to join the network marketing industry?

I guarantee your answer is somewhere along these lines, “I wanted to make some extra money and become financially free.”

Your right in thinking that network marketing can positively affect your financial future. In fact, it is among the only type of business that does NOT rely on your education level, social class, location or race. It is as far reaching as it is unlimited in its potential to earn wealth.

When you talk to prospects about your business, how do you broach the topic?

More than likely you make a not so subtle brief lead in statement and then hit them with the opportunity.  You try to stick to the corporate script hoping your prospect will ask you questions about your network marketing company and its products or services.

The truth is you cannot convince someone who doesn’t have a need or interest in what you have to offer.  You’re barking up the wrong tree.  Sure, one or two may say ‘yes’ initially, but if you’ve been in network marketing any length of time, you know that’s not enough.  The hardest thing to do is motivate someone to work as hard as you do.  Next question…

How much money have you spent so far?

I’ve seen many distributors spend hundreds of dollars in one shot at corporate ‘pep rally’ events. Did you know that many top tier network marketers admit to being thousands of dollars in debt?  In fact,  it’s quite common.  In addition to the initial enrollment fees, product packs, and marketing packages, they’ve accumulated hundreds or thousands (depending on how long they’ve been in the industry) in advertising expenses, purchasing opportunity leads, monthly auto-ship requirements and travel expenses.  Broke and in debt, a very high number of network marketers drop out.

What have you been taught?

Think about it, how successful can your marketing efforts actually be when it’s targeted to people who never directly asked you for information? 

Which brings up a good point, 95% of people who get involved in MLM have absolutely no formal training in marketing. The methods widely taught in Network Marketing are completely contrary to those used by business savvy retailers and marketing experts.  Could this contribute to the high failure rate? 

You’re encouraged to get in people’s faces and hit them in the eye with your message. Constantly trying to sneak in your opportunity message into every conversation you have.   How many of you can actually enjoy telemarketing?  How do you respond to calls like that?

Network marketers are pushed to work harder and harder.  But that’s not the solution.

The goals and aspirations of network marketing can only be realized through the use of the most powerful social medium today…the Internet. It is by far, the perfect tool used by a growing number of network marketers to explode their down line while simultaneously realizing huge financial gain.

Develop skills that teach you how to work smarter not harder.  Slowly, network marketers like you, are catching on to just how the Internet can exponentially multiply their own efforts in ways they could not possible accomplish on their own.   This requires a shift in your thinking.  Instead of “one, two or three new representatives” a week you’ll have 15, 20 or 30 every month.  That’s exactly what I saw when I took my business building efforts online. 

When you’ve exhausted your initial contact list of 20, 30 or even 50 people and just about alienated everyone of your family, friends and peers what are you left with?  Was it really worth the effort?  Your upline will likely tell you to do one of three things:

·         Purchase leads.

·         Start at the beginning again and rework your list.

·         Keep the faith.

Although I am a big believer in faith, running a business requires planning, strategizing and a solid monetization plan.

The goals and aspirations of network marketing can only be realized through the use of the most powerful social medium today…the Internet. It is by far, the perfect tool used by a growing number of network marketers to explode their down line while simultaneously realizing huge financial gain.