How To Create A Feeding Frenzy
Looking to boost sales? How do you motivate your visitors to act? The secret is, to entice your visitor to take one small baby step at a time. Baby steps can be in the form of your carefully crafted headlines. Make them interesting enough.
In fact, your headlines should pack a powerful punch each time. Most visitors are scanners. They simply scan the headlines and bold text before deciding whether to linger any longer and read the rest. Therefore, the total sum of your headlines and bold text should tell the story you are trying to get across in brief.
Go back, look at your landing page and read only the headlines and bold text. Do they relate your message in and of themselves? Headlines are one of your most powerful tools in …
Creating Critical Curiosity
The very first principle your site must utilize is to build your visitors curiosity. Human beings are naturally curious. You need to use enough bait to lead them further down your landing page. Utilize the concept of reciprocity. This works amazing well.
Marketing analysts say that giving free gifts builds a subtle sense of obligation towards you. Offer them good solid content, advice, helpful how-to’s, solid information in your e-zine and free e-book. The more you offer, the greater the sense of obligation they will have towards you. This also has the added benefit of building your credibility and trust in your visitor’s eyes. Trust is the one thing that clinches the deal.
What I see more often than not online are false leads. That is enticing descriptions in the search engine that lead you to believe you will get one thing, just to find out you’ve landed smack in the middle of a hardcore sales pitch.
There’s an old saying, “You’ll get more flies with honey than vinegar.” Don’t shove your product and pitch down your visitor’s throat. Think about it, what is better: the hard sell looking that goes after one-time customers or building a relationship that will bring in repeat customers?
Go slow but don’t introduce yourself too early in the page. Tell the truth be straightforward and honest. Online shoppers and surfers are not stupid. They know when they are being pitched and can recognize hype a mile away, click and their gone. Just because others are doing it, doesn’t necessarily mean it actually works.
The best approach is to build credibility. Start off identifying a common problem, back it up with factual evidence (statistics, etc.) build on the emotion (frustration) behind the problem. Then you can introduce yourself, all the while building credibility that translates into “I know what I’m talking about.” This is the best way to establish an emotional connection with your site visitor. During this time you are also eluding to a solution because you want to…
Build Anticipation That Sizzles
Resist the urge to shove your product in front of your visitor just yet. Talk about how your “wonderful” solution to this problem. Identify it’s benefits!
Talk about all the benefits without spilling the beans. This is how you build anticipation and it works very effectively. Want to really get them salivating? Incorporate the element of scarcity (limited quantity, provide a countdown if you can) or ‘limited time’ with an actual date, ‘limited offer to the first 10 customers’, etc. What this does in essence is utilize another very powerful motivator, namely….
Fear
No one wants to be left out. When you have a lot of people all vying for the same thing, you are generating a feeding frenzy! The time is ripe with anticipation and excitement, two very powerful emotions.
Remember, shopping is almost exclusively an emotional response to a stimulus. Two types of fear you can capitalize on are fear of loss and fear of being left out and are the most effective in marketing. Limited quantities only, speaks to the “fear of loss”.
Whereas, limited membership or limited to the first 10 purchases speaks to the fear of missing out. If your selling memberships, it’s the later you want to speak directly to. Tell them what their missing by not signing up to your newsletter or e-zine. Oh, and one more thing I think you’ll appreciate is a little secret to…
Lead Them To Your Door
Did you notice something? Look at the way this blog is written. I used a simple method to get you to read the next headline using the last sentence as the lead-in to the next headline. Adapt this style in your body copy as an effective way to lead your visitor further down the page. It got you this far, didn’t it?
