What Sets Your Online Business Apart?

How do you get a visitor to stay at your site, read what you have to offer, sign up to your newsletter and/or buy your product?  The key is to build emotional value.  Speak to their psyche.  But before you can do that you have to uncover every benefit your product or service has to offer.  These benefits will create the emotional value you need to motivate your site visitor.  Resist the urge to shove your product in front of your visitor right away. 

How do you do that?  Just ask yourself, “so what?” 

For instance, let’s say your selling an ebook on how to write good copy for your business. 

“So what?”  Well, learning these skills will save you money because you won’t have to hire a copywriter. 

“So what?”  These skills are critical to anyone running a business. 

“So what?”  When you become adept at copywriting, your sales will skyrocket and your online business could conceivably run itself.  Okay better, but let’s ask one more time,

“So what?”  Now you’ll have time on your hands to tend to other matters, less stress and more time to spend with your family.  Who can argue with that, right? 

Use this method to  identify the benefits you are offering. List them all out on paper.  No matter how big or small, list them all.  Put a star next to the ones that have the biggest appeal.  Those are the ones that will be the most prominent on your site.  Include all of the benefits you’ve listed.  Weave them all in until you feel you’ve successfully created anticipation.  Using this technique is like laying out the bread crumbs that your visitors will follow right to your purchase page.  Little by little, one step at a time will guarantee much better results.